Paid Search: Is it the right option for your online advertising campaign?
One of the options in today’s online advertising arsenal is Paid Search. Paid search marketing is the process of gaining traffic by purchasing ads on search engines. Sometimes it’s referred to as CPC...
View ArticleTackling the E-commerce Inventory Beast: 5 Critical Components
Managing inventory is an essential task for any online store. Buying too many units of an individual item on faith risks tying up precious capital. At the same time telling potential customers the...
View ArticleTech News: Magento Powers 12% of Top E-Retail Sites
Amy Dusto of Internet Retailer states, “Magento Inc. hosts 12% of the top 1 million e-commerce web sites as measured by traffic volume, according to data from audience measurement company Quantcast...
View ArticleGoogle SEO Optimization: Penguin Recovery Checklist
A few months ago many around the web were hit by the latest Google algorithm change called Penguin which aimed at websites that had low quality links pointing to them, or at least what Google deemed...
View ArticleWhat do Online Shoppers Want?
Today, nearly 1/3 of all internet surfers shop online. The growing number of internet shoppers represents the single greatest economic revelation in our lifetimes. That huge body of consumers is out...
View ArticleSelling on Multiple Marketplaces: What are you waiting for?!
Today, making it in the E-commerce industry is all about out-marketing and outselling the competition. Many businesses share similar shopping cart solutions including Magento, Shopify, Prestashop,...
View ArticleIs Your E-commerce Business Fulfilling Its Obligations?
This blog was originally posted on ecommerceinsiders.com which I regularly contribute to. I thought you would afind it valuable with the holiday shopping season upon us as to how your fulfillment...
View ArticleMulti-Channel Management: The Evolution of Your Business
Last week I wrote a blog about the different types of marketplaces that are available for businesses to generate additional revenue. This week I would like to talk about the evolution of a business in...
View ArticleMagento Merchant Council
Last week SalesWarp had the privilege of being asked to speak to the X.Commerce Merchant Council along with three other Magento Industry Partners – Bronto, MyBuys and AheadWorks. Now, the purpose of...
View ArticleeBay Reports Largest Growth Since 2011
Yesterday, reports were released by eBay that show the value of goods sold on eBay’s US online marketplaces grew 19.2% in Q4 up 5.1% since Q3 in 2011. eBay also reported an increase in fixed-price...
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