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Paid Search: Is it the right option for your online advertising campaign?

One of the options in today’s online advertising arsenal is Paid Search. Paid search marketing is the process of gaining traffic by purchasing ads on search engines. Sometimes it’s referred to as CPC...

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Tackling the E-commerce Inventory Beast: 5 Critical Components

Managing inventory is an essential task for any online store. Buying too many units of an individual item on faith risks tying up precious capital. At the same time telling potential customers the...

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Tech News: Magento Powers 12% of Top E-Retail Sites

Amy Dusto of Internet Retailer states, “Magento Inc. hosts  12% of the top 1 million e-commerce web sites as measured by traffic volume, according to data from audience measurement company Quantcast...

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Google SEO Optimization: Penguin Recovery Checklist

A few months ago many around the web were hit by the latest Google algorithm change called Penguin which aimed at websites that had low quality links pointing to them, or at least what Google deemed...

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What do Online Shoppers Want?

Today, nearly 1/3 of all internet surfers shop online. The growing number of internet shoppers represents the single greatest economic revelation in our lifetimes. That huge body of consumers is out...

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Selling on Multiple Marketplaces: What are you waiting for?!

Today, making it in the E-commerce industry is all about out-marketing and outselling the competition. Many businesses share similar shopping cart solutions including Magento, Shopify, Prestashop,...

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Is Your E-commerce Business Fulfilling Its Obligations?

This blog was originally posted on ecommerceinsiders.com which I regularly contribute to. I thought you would afind it valuable with the holiday shopping season upon us as to how your fulfillment...

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Multi-Channel Management: The Evolution of Your Business

Last week I wrote a blog about the different types of marketplaces that are available for businesses to generate additional revenue. This week I would like to talk about the evolution of a business in...

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Magento Merchant Council

Last week SalesWarp had the privilege of being asked to speak to the X.Commerce Merchant Council along with three other Magento Industry Partners – Bronto, MyBuys and AheadWorks. Now, the purpose of...

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eBay Reports Largest Growth Since 2011

Yesterday, reports were released by eBay that show the value of goods sold on eBay’s US online marketplaces grew 19.2% in Q4 up 5.1% since Q3 in 2011. eBay also reported an increase in fixed-price...

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